- Kenya imports cooking oil worth about Kshs.100 billion annually. Palm oil dominates the market by virtue of price and accessibility.- Nonetheless, ‘alternative’ oils extracted from sunflower, canola, peanut ( njugu karanga) among others have been gradually penetrating the market.
- This as consumers seek richer dietary alternatives, try out new cuisines, become more health conscious and break away from tradition.
- In Kenya, peanuts (njugu karanga) enjoy high levels of awareness and availability.
- However, production and consumption of peanut oil in Kenya is low vis a vis other African countries and the world at large. A business potential exists.
This guide looks at the edible oil market in Kenya, with a focus on a Peanut Oil business.
Is there opportunity?
How do you seize the opportunity?
What are the technical and financial details ?
What are the options for a small and medium scale set up?
The 97- page guide contains:
Overview
Setting the Stage
Why Peanut Oil?
Peanut oil in Palm oil market
Price –The palm advantage
What approach?
Edible Oil– Where we Are:
Pre 2001: The Era of Limited Competition and Variety
2004 – 2012: The Opening Up of the Market
2012 – 2020: Expansion
2020 to Present and Beyond
Cooking Oil in Kenya: KNBS Stats
Cooking Oil in Kenya: AFA Stats
Market Size
Demand
Demand Influences
Search Interest: Peanut Oil, Other Oils
Why Palm Oil Dominates
Lessons for new peanut oil brand
Edible Oil Market Structure
Product Characteristics:
Mass market vs. Niche – Characteristics, what it means for a peanut oil business
Fat (Solid) vs. Oild (Liquid)
Palm Oil vs Non Palm Oil
Quantities
Industrial vs. Cottage
Consumer Segments
Consumer Profiles
Product Discovery
Discovery vs Purchase
Purchase Process: 9 scenarios
Consumer survey:
Knowledge of oil ingredients
Purchase frequency
Purchase quantities
Negative experiences
Shifting brands
Experience with alternative oils
Trends
Brand Profiles
The Peanut Oil
Peanuts awareness vs. Peanut oil
The peanut oil advantage
The advantage vs consumer needs
What will you find in the market?
Why there no strong peanut oil brands?
Encouraging first time use
Encouraging repeat use
Consumer needs
Can you go mass market?
Positioning – The Options
Winning customers
Possible models
Edible oils; What will likely happen in the future
The Technical:
- In Kenya, peanuts (njugu karanga) enjoy high levels of awareness and availability.
- However, production and consumption of peanut oil in Kenya is low vis a vis other African countries and the world at large. A business potential exists.
This guide looks at the edible oil market in Kenya, with a focus on a Peanut Oil business.
Is there opportunity?
How do you seize the opportunity?
What are the technical and financial details ?
What are the options for a small and medium scale set up?
The 97- page guide contains:
Overview
Setting the Stage
Why Peanut Oil?
Peanut oil in Palm oil market
Price –The palm advantage
What approach?
Edible Oil– Where we Are:
Pre 2001: The Era of Limited Competition and Variety
2004 – 2012: The Opening Up of the Market
2012 – 2020: Expansion
2020 to Present and Beyond
Cooking Oil in Kenya: KNBS Stats
Cooking Oil in Kenya: AFA Stats
Market Size
Demand
Demand Influences
Search Interest: Peanut Oil, Other Oils
Why Palm Oil Dominates
Lessons for new peanut oil brand
Edible Oil Market Structure
Product Characteristics:
Mass market vs. Niche – Characteristics, what it means for a peanut oil business
Fat (Solid) vs. Oild (Liquid)
Palm Oil vs Non Palm Oil
Quantities
Industrial vs. Cottage
Consumer Segments
Consumer Profiles
Product Discovery
Discovery vs Purchase
Purchase Process: 9 scenarios
Consumer survey:
Knowledge of oil ingredients
Purchase frequency
Purchase quantities
Negative experiences
Shifting brands
Experience with alternative oils
Trends
Brand Profiles
The Peanut Oil
Peanuts awareness vs. Peanut oil
The peanut oil advantage
The advantage vs consumer needs
What will you find in the market?
Why there no strong peanut oil brands?
Encouraging first time use
Encouraging repeat use
Consumer needs
Can you go mass market?
Positioning – The Options
Winning customers
Possible models
Edible oils; What will likely happen in the future
The Technical:
Peanut Value Chain
Mechanical Extraction: Cold vs Hot Pressing
Chemical (Solvent) Extraction
Extraction : Virgin vs Non Virgin Oil
Cold & Hot Pressed Oil: Characteristics
Cold & Hot: Which Method?
Refined or Unrefined? (Virgin or Non Virgin)
Peanuts for Oil Extractions: KEBS requirements
Extraction Process
Final Product Goal: KEBS requirements
Main Extraction Steps
Steps in Detail
Equipment
Packaging – The Options
Premises: Main sections
Renovations
Licenses
Operations
Manpower structure
Financials:
Assumptions
Production equipment
Operational equipment
Licenses
Premises
Packaging
Marketing
Pre-operational costs
12-Month Revenue Scenario
Much much more
Get this guide @ Kshs.200 or better still enjoy our CLOSING DOWN SALE & get 75 Guides + 20 Financials in Excel @ only Kshs.500 for all instead of Kshs. 1999.
Sale valid until 14 - 8 -26. We will deliver the guides to your email within 15 minutes of payment.
We are shutting down on 15-8-26.
For Help Call / Text / Whatsapp 0712473455
0 comments:
Post a Comment