ü In 2025 core pencils users in Kenya ( 4-11 years old) are 9.8 million
ü Kenya imports 90 million pencils annually
ü The informal market for pencils is more about “Una pencil?” than “Nipatie XYZ pencil”
ü This presents an opportunity. No strong loyalties to brand
ü Still, importing pencils is a relatively high barrier opportunity
ü A lower barrier-lower capital untapped opportunity is pencil accessories. ‘ Silly’ but could be lucrative
This short but dense Pencil fact sheet takes a quick look at the pencil business, highlighting key facts and figures.
It will help you understand the pencil business, spot opportunities and expand your business knowledge.
The fact sheet is in a vivid graphical design to make it a fact focused, quick and appealing read.
The 33 slides contain:
· Overview
· Kenya pencil imports
· Demand drivers: children
· Core pencil users – 2025 numbers
· Kenya – Major pencil sources
· Local manufacturers
· Local vs. Global manufacturers
· So, how can you make money from pencils?
· Option One: Import Pencils (Higher barrier opportunity)
· Market overview
· The math of importing pencils
· Importation costs
· Margins
· A container?
· How can you sell the pencils faster
· Opportunity Two: Decorative pencil accessories- Lower barrier & untapped
· Market overview
· Types
· Type One accessory -Local sources
· Costs & margins
· Type Two accessory - Importing
· Costs & Margins
· Importing pencils – In a nutshell
· Pencil accessories – In a nutshell
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