- Overview
- The Bigger Picture
- Licenses
- Equipment
- Shaving Machines (Clippers)
- Barber Seats
- Massage / Cleaning Chair
- Waiting / Reception Chairs
- Sterilizer
- Other Shaving Items
- Extra Equipment
- Work Station
- Interior Design, Renovation and Remodeling
- Miscellaneous Equipment
- Suppliers
- Capital Breakdown
- Capital Notes
- Market Entry Strategies
- Critical Success Factors
- Revenue
- Case Study One
- Case Study Two
- Revenue Observations and Analysis
- Case Study Three
- Consumer Behavior
- Competition & Survival
- Some Figures
- Random Observations
- Conclusions and Observations
- Factors Influencing Success
- Management Strategies
- Manpower
- Some Figures
- Manpower Details
- Reward
- Appendix
Excerpts...
...Case Study One...
Year
Started
|
February 2013 |
Location
|
ΓΌ
Kiambu
Road
The barber shop
operates from the ground floor of 5 floor residential building.
In the surrounding area are a cluster of 8 or equally relatively new
apartment blocks. Rent ranges from Ksh.15, 000 to Ksh.35, 000.
|
Competition
|
There are 5 barber
shops in the neighborhood.
|
Facilities
|
The barber shop has
standard facilities ; 3 shaving chairs, three styling station, 5 Shaving
Machines, a sterilizer, a set of towels, a 32 inch Television connected to Go TV,
toilet. There are no extras.
|
Staff
|
2 Male Barbers and 2
Female. One female barber also acts as the manager of the shop. The other
cleans customers after shaving.
|
Ownership
|
A middle aged woman
working for a private organization owns the barber shop. She lives about 5
kilometers away.
|
Charges
|
Children – Ksh.100 per
shave
Adults – Ksh.150 per
head shave
-
Ksh.70
for the beard
|
Revenue
|
Averages Kshs. 3000
per day.
|
Major
Expenses:
|
Rent – Ksh.19,000
Manpower – Barbers are
paid 30% for every shave. The manager gets a bonus of Ksh.4000 every month
Other-
Average Monthly
Electricity bill – Kshs. 4500
Go TV – Kshs. 1500
Creams and Oils -
Kshs. 4000 per month.
|
....Case Study Three...
Owner runs
barber soap, gym, spa, salon and aerobics studio. The businesses occupy three
floors. A single manager is in charge of all of them. Our focus is the barber
shop.
Equipment:
·
Clippers
(Wahl and Barbel),
·
Zero
gravity – This is a chair used for massage.
·
Barber
chairs
·
Sink
seats
·
Water
dispenser
·
32
inch flat screen,
·
music
system
·
CCTV
cameras
·
Wifi.
Prices:
Service
|
Price (Kshs.)
|
Normal hair cut
|
200
|
Kids Cut
|
100
|
Teens Cut
|
200
|
Beard
|
100
|
Ladies Bob Cut
|
250
|
Facial
|
1800
|
Head Scrub
|
400
|
Massage
|
300 for 30 minutes
|
Average no. of customers served in a
day – 40
Daily revenue range:
Kshs. 7,000 – Kshs.12, 000
Manpower: Barbers are paid on a basic salary
of Kshs.9, 000 and also on commission basis. “It’s everyone’s job to make more
money.”
Opening Hours: 8.00 am to 8.30pm.
Barbers work
in shifts. First shift is from 8.00 am – 12pm and the second shift from noon to
8.30 pm.
They buy
water when there is shortage otherwise the water flows from the taps.
More details in the guide...
Market Entry Strategies
....Like stated
currently all barber customers are served so it means that any new barber shop
will be working to win customers from presently existing businesses. This could
either by creating incentives for customers to upgrade from normal barber shops
to the executive or entice customers from other executive barber shops. But
there are also customers moving into an area and are seeking a barber shop...
Based on the above here are some market entry strategies that are presently being used.....
Get this guide @ Kshs.500 or better still enjoy our CLEARANCE SALE & get 70 Guides + 20 Financials in Excel @ only Kshs.999 instead of Kshs. 1999.
Sale valid until 30-12-24. We will deliver the guides to your email within 15 minutes of payment.
For Help Call / Text / Whatsapp 0739 521050 / 0712473455
We conduct the research, so after purchase you can contact us for any clarifications.