- Overview
- The Bigger Picture
- Critical Success Factors
- Consumer Behavior
- The Situation on the Ground
- Location
- Differentiation
- Some Considerations on Location & Differentiation
- Loyalty
- Social Economic and Demographics of the location
- Random Observations
- To purchase or start from scratch
- Licenses
- Equipment
- Suppliers
- Cost
- Capital
- Competition & Survival
- Competition Figures & Trends
- Market Entry Strategies
- Revenue
- Revenue averages
- Revenue trends
- Manpower & Reward
- Management strategies
- Possible strategies
- A few salon stories
"..How a salon enters the market determines its success in both the short and long term. The following are the most common market entry tactics:
1. Set up in any available space and paint 'Salon' on the wall and wait for customers to walk in.
This strategy is based on the premise that there is more demand than supply for salon services, and customers will walk in. It treats lightly the nature of loyalty in the business and assumes there is a pool of customers dissatisfied by their present stylists who will shift to the new outfit....."
This objective street smart survey and guide will help you decide whether to invest in the business or not and also strategize better. It contains information on competition , revenue, market penetration and management tactics, consumer behavior, manpower, capital, equipment and process, and so many tips and tricks.
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