There is an M-Pesa sub agent at every corner. Is it still a feasible business?
- Quick figures about the M-pesa Business
- How M-pesa Agency / Sub Agency Works
- Super Agents
- Aggregators
- Sub Agents
- What Actually Happens
- Operations - Withdrawals , Deposits & Float
- How Does A Sub Agent Make Money
- Commissions
- Competition & Survival
- Opening & Closing Figures
- Reasons for closing
- Overview of comeptition
- Trends
- On what is competition based on
- Revenue
- Revenue Averages
- What influences Revenue
- Consumer Behavior
- Manpower
- Fraud
- Actual data from an Mpesa Shop
- Random Observations
".....For every M-pesa withdrawal Safaricom charges the customer a transaction fee. A sub agent gets a percentage of this fee as commission. Though Safaricom does not charge M-pesa customers for deposits it pays the sub agent a commission for every deposit made through his till. The total commissions a sub agent gets are net after taxations and the Agent's / Aggregators share.......The table below shows the commissions of various transactions....."
".....There are minimal attributes to differentiate one M-pesa outlet from another. Branding options are also limited and on the face of it one M-pesa shop is just like the other. The market being so it's preferable to invest in a relatively good location and in building loyalty and a positive reputation in service and reliability. Reliability in this case means ability to transact any amounts at all times....."
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