- Introduction
- Starting: The Major Steps
- Market Overview
- Vehicles in Kenya
- Vehicle Numbers: Triggers
- Vehicles: No on The Roads
- Frequency of Service
- Types of Vehicles on Kenyan Roads
- Garage Setups
- Which set up?
- Choice of Garage
- Competition: What it’s based on.
- Standing Out from the Competition
- The Consumer – Habits and Concerns
- Corporate Customers
- Individual Consumers
- Garage Trends: Present
- Garage Trends: Future
- Services in a Garage
- Service Concerns
- Service Procedures
- Related Services
- Services: Equipment
- Equipment Suppliers
- Premises
- Layout
- Renovations
- Main Operational Activities
- Market Entry
- Purchase Models
- Model 1
- Model 2
- Market Entry Strategies
- Strategy Example: Female
- Strategy Example: Youth, Mature, Corporate
- Manpower
- The Mechanics
- Operations Manager
- Administrative Assistant
- Security
- Salesperson
- Other Setups
- Licenses
- Revenue
- Equipment – Type & Cost
- Equipment Suppliers
- Premises cost
- Licenses
- Working capital
- Total startup capital
- Service pricing
- Monthly operational expenses
- Monthly income scenario
- Clients vs. Target income
- Annual scenario
- Return on Investment
- Payback period
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