- Bread remains the queen of the Kenyan breakfast, and its popularity continues to grow. The per capita consumption is about 39 loaves of 400g each.
- The estimated market value of bread in the country is Kshs. 122.7 billion.
- While leading countrywide brands dominate the market, the industry is becoming increasingly fragmented, with a rising number of medium and small-sized bakeries. These smaller bakeries cater to local markets, serving a relatively small radius.
- Kenyan consumers often have brand preferences but not absolute loyalty to the leading bread brands.
- They are open to trying new brands as long as the bread meets their needs for quality and price. This openness allows new and smaller bakeries to thrive in the market.
The new 78-page Bread Business Guide will help you set up your bread-making business.
The new 78-page Bread Business Guide will help you set up your bread-making business.
It focuses on small to medium-sized bakeries with a daily production capacity of 1,500 to 4,000 loaves, specifically targeting the mass market.
The guide contains:
Market:
Market Overview
Where we are in terms of bread
Why bread
Bread vs Alternatives
Demand Triggers
Demand for bread
Market Structure – Classification of bread bakeries.
Competitors profiles
Bread by size
Bread by form
Bread by target market
Bread by bakery setup
Bread by ingredients
What consumers want
Consumers by location
Consumers by income
Average consumption
Purchase process
Some customer complaints
Trends
On what is competition based on
Differentiation
Average consumption per consumer
Market entry
Positioning
Customer acquisition
Creating awareness
Distribution methods
Distribution methods - Pros & Cons
Getting retailers and distributors
Room for innovation – product & distribution
Existing business models
Positive & negative macro factors
Much more on the market
Technical:
Process from raw materials to products
Raw materials – Sources, Considerations, Terms
Possible setup
Equipment breakdown
Considerations when buying equipment
Equipment suppliers – Prices, Terms, Condition
Premises Specifications – Possible Layout, Sections, Size, Regulatory Standards & Requirements
Making the bread
Standard recipes
Production costs of a bread
Pricing – Possible product pricing
Production considerations – Quality, Consistency, Differentiation
Packaging
Shelf life
Systems Required
Staff – Staff required, Skills, Roles, Recruitment, Remuneration, Cost
Regulatory Requirements Operations – Key day to day operations
Much more on the technical
Financials:
Startup Costs item by item breakdown
Production costs
Operational Expenses – Marketing, Fuel, Utilities and related.
Income – Revenue projections.
Taxes and other government fees
Revenue scenarios
All other financial requirements.
Process:
Step by step process
Much more
The guide contains:
Market:
Market Overview
Where we are in terms of bread
Why bread
Bread vs Alternatives
Demand Triggers
Demand for bread
Market Structure – Classification of bread bakeries.
Competitors profiles
Bread by size
Bread by form
Bread by target market
Bread by bakery setup
Bread by ingredients
What consumers want
Consumers by location
Consumers by income
Average consumption
Purchase process
Some customer complaints
Trends
On what is competition based on
Differentiation
Average consumption per consumer
Market entry
Positioning
Customer acquisition
Creating awareness
Distribution methods
Distribution methods - Pros & Cons
Getting retailers and distributors
Room for innovation – product & distribution
Existing business models
Positive & negative macro factors
Much more on the market
Technical:
Process from raw materials to products
Raw materials – Sources, Considerations, Terms
Possible setup
Equipment breakdown
Considerations when buying equipment
Equipment suppliers – Prices, Terms, Condition
Premises Specifications – Possible Layout, Sections, Size, Regulatory Standards & Requirements
Making the bread
Standard recipes
Production costs of a bread
Pricing – Possible product pricing
Production considerations – Quality, Consistency, Differentiation
Packaging
Shelf life
Systems Required
Staff – Staff required, Skills, Roles, Recruitment, Remuneration, Cost
Regulatory Requirements Operations – Key day to day operations
Much more on the technical
Financials:
Startup Costs item by item breakdown
Production costs
Operational Expenses – Marketing, Fuel, Utilities and related.
Income – Revenue projections.
Taxes and other government fees
Revenue scenarios
All other financial requirements.
Process:
Step by step process
Much more
Get this guide @ Kshs.200 or better still enjoy our CLOSING DOWN SALE & get 75 Guides + 20 Financials in Excel @ only Kshs.500 for all instead of Kshs. 1999.
Sale valid until 14 - 8 -26. We will deliver the guides to your email within 15 minutes of payment.
We are shutting down on 15-8-26.
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