What are the mark ups?
How is the competition ?
How can you start the business?
What are the critical success factors?
Where are the gaps? What are the expenses ?
What defines a gift service?
These and more questions are answered in this quick overview of the Gift Services in Nairobi. The overview is biased towards services operating in Nairobi and with an online presence:
- Overview of Gift Services In Nairobi
- What you need to think of when targeting Corporate
- Types of Gift Services In Nairobi
- What you need to think of when targetting the mass market
- Competition & Differentiation
- On what is competition based on
- Operations
- Key operations aspects of a gift service
- Stock
- Pricing
- Delivery
- Packaging
- Expenses
- Market entry
- Gaps in the Market
- Case Study
".....One gift service in Nairobi sells a bunch of 20 red roses with no extras at Kshs.1000 while another sells the same bunch at Kshs. 1800. Still another services sells 36 roses at Kshs.3600. The only slight difference between the bouquets is the packaging. When purchasing directly flowers from a vendor 20 roses would cost between Kshs. 400 and Kshs. 800 depending on the client and where one is purchasing. At the city market the price of an individual rose remains around Kshs. 20 for most part of the year. ...."
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