The guide and market survey includes:
- Quick facts about the Kenya flower industry
- Domestic flower market
- Soko la maua
- Value of the flower market in Nairobi
- Structure of the flower market in Nairobi
- Wholesalers & Distributors - Operations and Review
- How to become a wholesaler
- Revenue of wholesalers
- Retailers / Vendors
- Classification of retailers
- Operations of retailers
- Revenue of retailers
- Gaps in the market
- Barriers to entry
- Consumer Behaviour
- Types of consumers
- Flower farms
".....On average wholesalers put a mark up of between 20% and 40 % of farm prices. The wide range is influenced by source, season and the market they are supplying. The average sales per delivery for a wholesalers at the City Market is Kshs. 12,000..
..Wholesalers can be found at the City Market every morning between 3AM and 9AM. Alternatively a retailer can purchase flowers at slightly higher but negotiated prices from the vendors at the City Market....
If you wish to try your hand in the flower business in Nairobi either as a retailer or wholesaler this survey will give you the information you need to decide or get started. Done in a slightly different format it contains specific information on process, suppliers, revenue & margins, wholesale & retail prices, gaps in the market, consumer behavior and so much more."
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