The demand for condoms in Kenya is estimated at 380 million. But the supply is short by about 150 million. The largest percentage of condoms in the market are given free of charge however, 40-60% of them go to waste.
- Background
- Why now?
- Caution
- No.of sexual activities
- Condom consumption figures
- Classification
- Trends
- Demand triggers
- Demand curtailers
- Delighters?
- What to expect
- Room for innovation
- Lowest barrier
- Highest barrier
- Highest demand
- Lowest demand
- Frequency of use
- Scalability
- Switching costs
- Loyalty
- Differentiation
- Risks
- Why it could work
- Why it could fail
- Market entry
- Resistance
- Cross-selling
- Business outlook
- Key Activities
- Resources Required
- Process
- Market Entry
- Case study - Basic
- Price: Condom Company - Wholesaler
- Price: Wholesaler - Retailer
- Case Study: Bar, Lodging, Shops
- Monthly Sales
- Expenses
- Gross profit
- Net profit
- Revenue scenarios
- much more.
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