If you would like to start distributing fast moving consumer goods at a small scale this quick guide will jump start you. It contains:
- Overview
- The FCMG Distribution Channel
- Types of Small Scale Wholesale Set Ups
- Becoming A Distributor
- Choice of Products to Distribute
- Choice of Location
- Suppliers
- Products, Margins, Markets: Some Case Studies
- Case Study One: Mass Market Mandazi
- Case Study Two: Bread
- Case Study 3: Variety of Products
- Resources Required
- Market Entry
- Virgin Market
- Competitive Market
- Winning Retailers
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