The guide and market survey includes:
- The Bigger Picture - Factors influencing the business at the national level
- Capital , Process & Equipment
- Equipment - Tents, Chairs, Tables, Other basic items and their prices
- Suppliers
- Licenses
- A note on capital
- Competition & Survival
- Status of competition
- Distribution of competition
- Opportunities, survival and critical success factors
- Price
- Capital and Capacity
- Levels of Differentiation
- Service
- Location
- Marketing
- Market entry strategies
- Revenue
- Average prices of hiring out tents, chairs and tables
- Return on investment
- Depreciation
- Terms of payment
- Transport charges
- Pricing
- Some Revenue pointers
- Consumer behavior - What consumers want
- Manpower
"...In Nairobi, for instance, there are price differences of between 10 to 50 % for the same service: hiring of tents and chairs, this for the exactly the same size, make or design of chair or tent. (See Revenue for specific details on pricing of different services)....
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