Among topics covered are:
- Overview
- Value of Kenya Cosmetics Industry
- Positive Trends Since 2008
- Negative Trends
- A Note on Cosmetics Manufacturers
- Licenses
- Cosmetics Retail Shops Set Ups
- Major Steps in Setting Up
- Stocking
- Products in the Market
- Fakes
- Cosmetics Distribution Chain
- Wholesalers : In Summary
- Revenue
- Sample Wholesale & Retail Prices
- Weaves & Braids: Wholesaler A
- Lotions: Wholesaler B
- Sample Wholesale Prices:
- Hair Foods : Wholesaler C
- Lotions: Wholesaler D
- Lotions: Wholesaler E
- Hair Foods: Wholesaler G
- Shampoo: Wholesaler I
- Revenue Observations
- Pricing
- Factors Influencing Revenue
- Capital
- Notes on Capital
- Market Realities
- Competition and Survival
- Reasons for Closing Down or Selling Cosmetics Retail Shops
- Major Sources of Competition
- Best Place to Locate
- Major advantage of Traditional Supermarkets over Cosmetics Shops
- Competing with supermarkets
- Why Consumers Chose a Particular Cosmetics Shop
- Critical Success Factors
- What Competition is Based On
- Location
- Variety
- Prices
- Cosmetics Knowledge
- Service
- Opening & Closing Hours
- Marketing
- Niche
- Suppliers
- Wholesalers
- Distributors
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