Crack A Business Kenya

You probably have seen them; freely circulating advertisement magazines. Is it a feasible business venture? What is the reality? In this guide and case study we take a quick look at the business and the real life experience of one of such magazines.

The short guide includes:

Introduction
Starting Procedure
Things to think about
Location - Size of town,types of businesses, competition
Licenses and Registration
Graphic Designer
Printer
Premises / Reference Point
Capital
Operations
Finding advertisers and selling space
Designing the magazine
Printing and Circulation
Revenue
Very detailed case study showing possible revenues, challenges, shortcomings and pitfalls to avoid

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Advertiser Magazine - Quick Guide & Case Study